A "Continue Shopping" Button to avoid cart abandonment and improve sale completions?

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Dave

• March 12, 2013 13:48

When adding products to one's cart there is no obvious way to return main pages in order to continue shopping. I believe that this is contributing greatly to shopping cart abandonment.

I believe that the cart page is in drastic need for a more self explanatory method to get back to the products and I believe the most logical is a continue shopping button or return to product category link is needed.

Throw in a vote so we can get this option planned and implemented in the shortest possible time frame as I am sure it will improve sales for all of us.

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  Patricia

  • April 05, 2013 03:11

  Well, at eximerchant's speed, the shortest time possible might be in around 2 years... :(

   

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  Joachim Schiller

  • April 05, 2013 13:05

  Thanks for the feature request Dave. Great suggestion.

  There is a solution which achieves exactly what you need. I have posted an article Show message instead of cart page when adding to cart which achieves what you describe.

  It is best combined with a mini cart, which is also quite straight forward to implement. I'll post a template tip for implementing a mini cart later this weekend.

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  Joachim Schiller

  • April 09, 2013 11:35

  As promised the mini cart template tip has been posted.

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  Dave

  • April 09, 2013 16:23

  Hi Joachim,

  Thank you for adding the template tip and show message thread. In record time too! :-)
  
  Now I just need to wrap my head around it and try to implement it. All part of the learning curve.

  It was great to have an open and frank discussion the other day and really hope that our communication can continue in that fashion. I look forward to a few more of these simple improvements in the future.

  Cheers,

  Dave

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