Google Webmaster tools provides you with a rich array of information about how Google views your website.
How to connect Google Webmaster tools to your ezimerchant account
- Sign-up to Google Webmaster tools
- Sign into ezimerchant
- Click on Connect
- Scroll down to Google Webmaster tools and click on Connect
- Authorise your account.
A useful tool within Webmaster tools is Search Queries with the Traffic option. This shows under what terms your website is appearing an what % of queries people are clicking through to your site. You can use these results to identify the right keywords for a Google Adwords campaign.